AI Insights · Timothy · April 2022
Top 5 iOS Personal Finance Budgeting and Planning Apps in Latin America: Q1 2022
Discover the performance trends of the top 5 personal finance budgeting and planning apps on iOS in Latin America during Q1 2022, including insights on downloads, revenue, and active users.
During the first quarter of 2022, the top 5 personal finance budgeting and planning applications on iOS in Latin America showcased diverse trends in downloads, revenue, and active users. Below, we examine the performance of each app.
Mobills - Budget Planner from Toro Investimentos Ltda. saw a notable fluctuation in weekly revenue, peaking at approximately $14K in mid-January before gradually stabilizing around $10K to $12K. Weekly downloads experienced an initial surge, reaching 10.4K in early January, then saw a decline to roughly 5K by late March. Active users started at 57K at the beginning of the quarter and gradually decreased to around 50K by the end.
Splitwise by Splitwise, Inc. showed a steady, albeit modest, revenue trend, peaking at around $485 in the second week of January. Downloads saw a significant drop from 11.5K at the end of December to around 4.3K in late January, with a slight recovery to approximately 4.6K by the end of March. Active users remained relatively stable, hovering between 20K and 25K throughout the quarter.
Minhas Economias had a consistent download rate, starting at 2.8K in late December and peaking at 4.2K at the end of January. Active users fluctuated slightly, beginning at 27K and ending at around 26K. The app did not generate any revenue during this period.
Organizze Budget Planner from Organizze Tecnologia LTDA displayed a variable revenue pattern, with a significant spike to $13.3K at the end of January. Downloads started at 2.8K and saw a peak of 4K in early January, followed by a decline to approximately 1K in mid-March. Active users began at 18K, dipped to around 14K, and ended the quarter at approximately 16K.
Monefy: Money Tracker by Reflectly ApS reported steady revenue, peaking at $1.3K in mid-March. Downloads were relatively stable, ranging from 1.6K to 3K throughout the quarter. Active users saw a gradual increase from 10K at the start of the quarter to approximately 12K by the end.
These insights are brought to you by Sensor Tower. For more detailed data and analysis, visit Sensor Tower.
